Questions about Hunome, answered.

Hunome is a collective sensemaking platform. The product gives enterprise, societal organisations and groups and networks a structured way to build genuine shared understanding around complex themes — by enabling contributors to add, connect, and characterise their perspectives in a visual, evolving map called a SparkMap. The output is not a summary of what people said. It is a model of what they collectively understand, with the reasoning behind each perspective preserved.

Collective sensemaking is the process by which a group builds genuine shared understanding — not agreement, not consensus, but a living map of how understanding is forming: where it converges, where it is contested, and where the gaps are. It matters because the most consequential decisions fail not from lack of data but from lack of understanding. Surveys, workshops, and AI tools are all designed to aggregate and converge — destroying exactly the texture and reasoning that makes understanding actionable.

Deliberative intelligence is what emerges from structured collective sensemaking: characterised, connected, reasoned understanding that a group has built together. It is distinct from data-driven decision intelligence (which works on existing documented information) and from AI-generated synthesis (which can only process what has already been expressed). Deliberative intelligence captures the undocumented, evolving, contextual understanding in people's heads — and makes it actionable, precisely because the findings resonate with the always accessible deliberation.

Hunomics Ltd is the company. Hunome is the product. Hunomics Ltd is registered in Helsinki, Finland (Reg. 2858779-8). The product is available globally.

Hunome traces its origins to the 1990s. Founder Dominique Jaurola established a pioneering role and activity at Nokia focused on building methods and outputs that uncovered the human resonant ‘what next’ for strategy, product and design. This was a multidisciplinary approach that did not ask people directly but rather built the ways to understand, and then the systems that worked for humans and business evolution. After Nokia, she continued this work as a consulting futurist across many industries, and in her first startup, which was an innovation community marketplace. Hunome is the realisation of that vision: a platform built from the ground up on the architecture that collective sensemaking requires — enabling organisations and enterprises to scale and gain the results with ease.

Hunome serves three broad audiences. Enterprises and businesses using it for strategy, change, innovation, and market intelligence. Societal organisations — policy bodies, NGOs, think tanks, advocacy groups — using it to build demonstrable shared understanding and influence. Groups, networks, and researchers using it to build living collective knowledge around themes that matter to them. Individuals can also build solo or lead small group deliberations. Choose the product tier. See the deliberation on Free Forever. Imagine where this can lead for you, leading your group and contributing to meaningful change.

Yes. Hunome is designed to scale up and down. Small businesses can use it for strategic direction-setting, customer and ecosystem understanding, and innovation — gaining contextual insight that would otherwise require expensive consulting engagements or research programmes.

Yes. Solo builds let you deepen personal understanding by independently exploring themes that matter to you — connecting your own thoughts, research, and analysis at your own pace. You may find that others on Free Forever contribute over time as your SparkMap is visible. The use cases that benefit from this visibility are good for Free Forever.

A Humanathon is a framing of how you build. The product works for all approaches. Humanathon suggests two ideas. One is a hackathon idea, where you might invite a larger set of contributors in a short amount of time to deal with a pressing issue. The other is a marathon, where you might invite a small contributor set to start the deliberation process and, over time, invite more to deepen the thinking across various growing dimensions or gaps existing in the thinking. You can manage your approach with the product.

A SparkMap is a living deliberation built around a theme. Contributors add individual Sparks — their perspective, experience, research, or analysis. Each Spark can be connected to others with a SparkOn relationship, building a map of how ideas relate. SparkMaps grow as understanding deepens. They do not expire after a session or freeze into a document.

Ignites are the characterisation layer on each Spark. They capture the type of knowledge behind a contribution, the worldview it comes from, and its relevance to specific stakeholders. The structured content in your context with Ignite characterisation, called Ignite schema, deepening the analytics, is one dimension that differentiates us from other products and approaches. This data delivers the framing for The Lens and Deliberative Intelligence.

The Lens is Hunome's analysis layer that mirrors the deliberation as it happens, in the SparkMap and side by side with it. It tells about the level of coherence, the richness of the SparkMap, the aha moments, the clusters and more.

Deliberative intelligence is what you get when varied contributors deliberate over time, creating the collective sensemaking that enables a thinking permaculture with the Hunome product. This delivers intelligence that you could not get from any other data corpus. No ready-set-go material or non-deliberative environment will give you this. Through this process of deliberation you arrive at moments of clarity for decision-making and action. But as the world keeps changing, many of your themes live on to arrive at the next moment of clarity. You have progress bars, charts and graphs, but also the narrative of meaning and the actions that help move the needle: what makes sense, knowledge and its readiness for decision-making, and how resonant we are across ‘our people’ (beyond our own organisation). Deliberative Intelligence gives you metrics that matter.

A theme is broader and more complex than a topic. A topic is a subject area. A theme is a space of inquiry that connects dots across fields and ways of knowing. Examples: "Business growth in the age of environmental limitations." "How will AI integration reshape work and family formation?" Themes are not things you have answers to — they are things you need to understand more richly in order to act wisely.

Desktop or laptop with Chrome or Firefox gives the best experience. The connected SparkMap view is most navigable on larger screens. Mobile works for contributing but is less suited to building and analysis.

Hunome is an end-to-end platform for collective sensemaking. Integrations with business tools are on the roadmap. Contact us to discuss specific integration needs.

Hunome applies AI to the deliberation, not to generic data. The Lens gives within- and side-by-side SparkMap views of the deliberation as it happens — clustering, trains of thought, and analytics. Deliberative intelligence draws on AI pattern discovery to deliver the deeper metrics and narratives: how coherent and human-aware the deliberation is, what makes sense, what resonates and why, and where uncertainties remain to be enriched. AI helps collective human ingenuity make sense of itself at scale. It does not replace the human understanding that drives the deliberation.

General AI tools — however capable — work on existing documented knowledge. They synthesise what has already been expressed: documents, past decisions, public data. They cannot access the undocumented, evolving, contextual understanding in your people's heads — the operational knowledge, the tacit sense of what is changing, the perspectives of those beyond your walls. Hunome captures that understanding through structured deliberation and gives The Lens and deliberative intelligence something meaningful to work on. The output is specific to your organisation and your context. No generic model was trained on it.

Yes. Data security is a priority. The platform employs robust encryption and adheres to industry best practices to protect your data and ensure privacy. Contact us for full details on data handling and enterprise security requirements.

Contributions belong to the contributors. In open SparkMaps, Hunome members can view the build. In closed SparkMaps, access is controlled by the SparkMap lead. You can download your own data at any time. See the Terms of Service for full detail.

Hunome offers a Free Forever plan with unlimited SparkMaps, full contribution and navigation, Ignite characterisation, and open SparkMaps. Paid plans — Starter and Premium — add SparkMap management and roles, deliberation frames, The Lens analytics, deliberative intelligence, and enterprise SLA and DPA. Contact us for pricing details on paid plans.

Yes. Hunome cultivates an environment where members feel they are among others with genuine interest in building meaningful understanding. Sign-up is reviewed on Free Forever. An invitation from a SparkMap lead, contributor or account owner will require no further review. You need to verify your email address and, after you have done that, you immediately get to building your profile.

Check all email folders including Spam and Promotions, and consider adding Hunome to your whitelist. Only Free Forever sign-ups go through a review. If you were invited by a SparkMap lead, contributor or account owner, no further review is needed — verify your email address and you immediately get to building your profile.

Yes. Subscriptions can be cancelled at any time. You retain access to paid features until the end of your billing period and can download your data at any time.

Yes. Onboarding guides, tutorials and customer support are available across all plans. For Premium, dedicated support and custom onboarding are included. Book a demo to discuss what onboarding looks like for your organisation.